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Hey, thanks for answering some questions!
You probably know that all of us at M+R are wild about LEARNING and SHARING new things. This survey will help us do both of those things a whole lot better! All the questions are
optional
and
anonymous
(unless you want a shot at winning the prize of a $150 Goldbelly gift card.)
THANK YOU
for taking the time to answer our questions AND for being a rad part of our great big do-gooder community.
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* Indicates required question
1. First, how do we know each other? (Check all that apply.)
*
I work at a nonprofit (c3/c4/political)
I am a current M+R client
I am a former M+R client
I’m a solo/less than ten staff agency consultant
I’m an agency consultant with ten or more staffers
I work at a software or product vendor serving the nonprofit (c3/c4/political) world
I’m in media
I’m a current M+R employee
I’m a potential M+R employee
I’m a former M+R employee
My organization participates/has participated in Benchmarks
My organization participates/has participated in Scout Quest
Other:
Required
2. Which best describes you and your organization’s primary focus/service area? (Check all that apply.)
Civil and human rights
Cultural/museum
Education and research
Electoral/candidate
Electoral/issues and initiatives
Environment
Faith/religion
Foundation
Health care/hospital
Human services
Immigration
International service
LGBTQIA rights
Public media
Reproductive rights
Union
Voting rights/democracy
Wildlife/animal welfare
All of the above
None of the above
Other:
3. What is your organization’s geographical reach?
(Check all that apply.)
US Local/regional
US State
US National
International/one or a few countries
International/many countries
Other:
4. In your work, what are all the things that YOU, the person taking this survey, are involved in? (Check all that apply.)
Advertising - Digital
Advertising - Non-Digital
Advocacy
Analytics & Reporting
Anti-racism, Diversity, Equity & Inclusion
Audience insights
Branding and awareness
Coalition building/management
Copywriting
Design
Digital organizing/mobilizing
Direct client services
Direct mail
Donor journeys
Electoral campaigns
Fundraising - Digital
Fundraising - Face-to-face
Fundraising - Foundation giving
Fundraising - Major Gifts
Fundraising - Peer-to-peer
General communications
Marketing automation
Media relations
Message research
On-the-ground organizing/mobilizing
Organizational strategy
Political strategy
Social media
Telemarketing
Website development
None of the above
Other:
5.
If you are involved in fundraising
, are you interested in any of the following kinds of giving? (Check all that apply.)
Not involved in fundraising
Capital campaigns
Crowdfunding
Digital advertising
Grateful Patient/client giving
Honor/Memorial giving
Influencer/Twitch fundraising
Legacy giving
Marketing automation/donor journeys
Midlevel acquisitions
P2P/event
Small-dollar/general fundraising
Text messaging
Other:
6.
If you are involved in fundraising
, a
re there specific outcomes or goals that you are working to achieve?
(Check all that apply.)
Not involved in fundraising
Donor acquisition
Donor retention
Donor upgrades
Endowments
Sustainer growth
Other:
7.
If you are involved in electoral activities,
have you made plans and/or where are you in your 2024 election planning process?
Not involved in electoral activities
Almost/completely done planning big picture strategies and tactics
Almost/completely done planning big picture strategies, but still need to work on tactics
In the middle of planning big picture strategies and tactics
Lots of ideas and conversations, but haven’t put it into a plan yet
Haven’t really started
Not planning to engage in the 2024 election
None of the above
Other:
8.
Quick. You’re describing M+R to someone. What three words would you use?
Your answer
9.
Why did you sign up for M+R’s email list?
Your answer
10
Off the top of your head, Is there anything that you’ve read/seen in M+R’s email that has been particularly memorable and/or useful?
Your answer
11,
What sorts of things that M+R puts out in the world have you participated in? (Check all that apply.)
Benchmarks
Mediamarks
Scout Quest
Scout Reports
Conference session led by an M+R employee
Party hosted by M+R
Webinar
Roundtable discussions
None of the above
Other:
12. What topics would you like to see MORE OF in M+R’s in-person and online events or on M+R’s blog? (Check all that apply.)
Tests, data, and benchmarks
Big picture strategy for elections and campaigns
Trainings and how-to guides
Examples and case studies
Influencer relations for fundraising, awareness, and/or advocacy
Ethical creative, ads, messaging, and copy
Advancing anti-racism in our sector
Multichannel marketing
New tech and tools
Donor/activist acquisition strategies and tactics
Practical tips for daily work
Political targeting for legislative session/season
Coalition management
Ethical & empowered storytelling for activism
Senior team training and support
Amusing anecdotes and more puns
Other:
13.
What conferences, webinars, happy hours, or gatherings do you attend AND find helpful?
Your answer
14.
What voices/organizations/publications/blogs/email lists do you currently follow to stay informed on advocacy, fundraising, campaigns, marketing, organizing, and media?
Your answer
15.
Here’s a big one: When you think about your work and/or your organization, what’s keeping you up at night?
Your answer
16.
And, another big one (but happier!): When you think about your work and/or your organization, what’s got you excited and hopeful?
Your answer
17.
What do you personally wish you knew how to do or solve in your work?
Your answer
18. What products or services (apps, tools, or programs) do you plan to deploy in the next 12 months?
Your answer
19.
Based on your experience of M+R, which of the following services are you aware that we provide? (Check all that apply.)
Analytics + Optimization
Audience Insights
Campaign Strategy
Digital Advertising
Digital Organizing
Integrated Advocacy Campaigns
Media Relations
Messaging + Identity
Online Fundraising + Advocacy
Social Media
Other:
20.
What additional service(s) do you wish M+R could provide?
Your answer
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