We are bringing together leaders across the DOOH, retail media, CPG and technology space to develop a playbook on how to win in Retail Media 2.0 and the emergence of DOOH. Building on the success and expertise of IAB’s Retail Media Buyers Guide this playbook will serve as the next stage of IAB’s retail media’s thought-leadership on bringing education to disruption. 

Output: IAB DOOH and In-Store Retail Media Playbook: Activation to Measurement

First meeting will be on February 7, join the working group today!