LTC 614 Athletic Administration: Technology II – Current Trends in Digital Communications & Engagement
Instructor: Thomas Fredrickson, CMAA
This course is designed for Administrators seeking tips and tools: to manage digital media assets for
social media; to create engaging live and on-demand content; to build interactive public
presentations; and to leverage applications to make daily tasks more efficient. The course will help
participants evaluate the best methods for reaching their target audience depending on environment
and delivery method. Participants will audit their school brand, learn how to build a style guide and
manage their digital brand using applications. Participants will create brand assets for use in
presentations and social media platforms. Participants will learn how to use native and add-on
phone apps to improve productivity, communication and access information 24/7/365. The hands-on
course offers the athletic administrator opportunities to actively engage in the class by downloading
apps and activating the software. This course will demonstrate how to select the most appropriate
digital tool or resource for the administrative task in question. For maximum benefit, it is highly
recommended that attendees bring a laptop computer/tablet and smartphone to this class.
Participants will have a pre-class assignment to gather and organize images, logos, videos and
other digital assets for use in class.
Through this course, athletic administrators will learn communication tips and technical skills to help
create and grow their program’s digital assets to benefit their school and their student-athletes by:
● Maximizing awareness of student-athlete accomplishments
● Building an engaging brand for students and community members
● Improving the quality and effectiveness of athletic communications and messaging
● Creating more value for sponsors and community partners

LTC 704 Athletic Administration: Recruit/Hire, Mentor and Retain Coaches
Instructors: Darryl Nance, CMAA & Josh Mathews, CMAA
This course will cover numerous ways to actively recruit, mentor and retain high quality coaches and activity sponsors within your organization. Topics that will be covered include: Best hiring practices for coaches and sponsors, identification of female and minority candidates, faculty vs. non-faculty coaches, challenges with/of parent coaches, strategies to grow coaches, retention strategies. The youth sports industry has changed expectations and realities of being a coach across the United States. This unrealistic expectation of scholarships and the win at all cost emphasis has resulted in the necessity for schools and athletic administrators to develop innovative strategies of recruitment, mentoring and retention of coaches for education-based athletics.

 
LTC 721 Athletic Administration: Positive Sporting Behavior-For the Love of the Game
Instructor: Sandra Mader, CMAA
In this course administrators will learn to implement appropriate strategies and techniques designed to create a positive, productive learning environment, which will support a system that encourages character, self-discipline, and sportsmanship. This class will provide opportunities for self-assessment and reflection regarding prior performance. In addition, administrators will participate in class discussions and activities. This will increase their knowledge and skills of the effective components of successful character, citizenship, and sportsmanship to share with their students, coaches, parents, and communities. [REVISED 2019]