Ad 2 Louisville 2022-2023 Public Service Campaign Application:

About Ad 2 Louisville's Public Service Campaign:

Ad 2 Louisville, an affiliate of the American Advertising Federation, is searching for local nonprofit organizations to apply for its inaugural public service campaign – a completely pro bono advertising campaign for a deserving nonprofit. This initiative coincides with Ad 2 affiliates across the nation who donate thousands of dollars in media value and communications services to local nonprofits in need of exposure.

Ad 2 Louisville is available to work with our chosen nonprofit for 2-6 months. The Ad 2 team will work with the nonprofit organization and gather an understanding of its goals in order to execute a fully integrated marketing campaign with social media, public relations, creative efforts and traditional advertising. This will include a well-developed strategic marketing plan with varied deliverables such as social media, print advertising, digital collateral and marketing efforts, branding and logo creation, and earned media/public relations efforts. 

Please provide as much detail as possible. 

Eligibility Requirements:

Your organization must be exempt from Federal Income Tax under Section 501 (c)(3) or similar sect of USIR code and be able to provide a copy of your IRS determination letter and proof of 501(c)(3) certification if selected for an interview.

We cannot accept applications from religious or political organizations. 

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Organization Name *
Organization Address
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Contact person
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Contact phone
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Contact email
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Describe your organization in your own words
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How are you funded? What is your tax status? Please note: Your organization must be exempt from Federal Income Tax under Section 501 (c) (3) or a similar sect of USIR code:

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What other organizations in Louisville perform duties similar to your organization? Is there a National chapter of your organization?

If so, describe the relationship:

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Why or what makes your organization vital or essential to the community? Who does your organization benefit?

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How many employees (including yourself) do you have in your organization?

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Describe the current public perception of your organization.

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Has your organization been involved in any past legal infractions? Any allegations filed against your organization?

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Are there any legal requirements that must be included in your ads? In addition, is there special messaging that is necessary for your organization?

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What would your approval process be for approving campaign details?

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Do you have a Board of Directors? If so, please provide their names.

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Do you currently have a marketing/communications/public relations department or an employee who handles these efforts? If yes, please define their role and responsibilities.

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Who would you consider your target audience to be? Why?

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What message does your organization wish to convey?

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What would your goals be for this campaign/what is your organization’s needs and goals?

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Do you have an existing photo/video/film library? If so, how extensive is it?

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Is your organization currently running any advertising in broadcast, print or radio media? Please list the TV station, radio station, or publication.

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Do you know of any publications or broadcast media that would grant you space to run your ads? Please list.

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Do you have any contact with editors/photographers/printers that would be willing to donate their service?

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What are your current marketing/advertising goals and what is currently limiting you from reaching them now?

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This is an open section. Please note any additional comments you would like to make.

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