Survey
Ladies and Gentlemen!
Please be acknowledged that the result of the survey will be used to investigate “The role of customer value co-creation as mediator in the influence of online comments related to hotel green practices on tourist’s consumption intention in Hochiminh City, Vietnam” and reflect partly current status of hotel business in Hochiminh city. The information will be strictly kept confidential since this survey is used for my study at CFVG only.
Note: Green practices in hotel industry include environmental management systems like: energy management, waste management, water conservation and general support to sustainable tourism practices.
Customer value co-creator: Customers create value with the company by actively participating in relationship exchanges and, as cooperating partners, in the entire service value chain. This process represents the interaction between the customer and the company with the end goal of improving the customer experience and satisfaction.

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Choose the level for each statement below in your opinions (by tick X) (1=very unimportant/strongly disagree, 2=unimportant/disagree, 3=neutral, 4=important/agree, 5=very important/strongly agree)
1. Usefulness of online reviews related to green practices on social media like Tripadvisor, Booking.com, … *
1
2
3
4
5
Online reviews are relevant to products/services of hotels
Online reviews are genuine/certificated
Online reviews are reliable
Online reviews are neutral
Online reviews are helpful
2. Reviewer expertise on social media like Tripadvisor, Booking.com, … *
1
2
3
4
5
Reviewers have hotel-related knowledge
Reviewers are people of some promienece (like KOLs, celebrities…)
Online reviews are reliableReviewers have a good credit record
Reviewers are experienced web users (e.g.senior members, forum master, etc.)
3. Timeliness of online reviews related to green practices on social media like Tripadvisor, Booking.com, … *
1
2
3
4
5
The online reviews related to green practices in Tripadvisor.com are current
Recently/lately posted reviews are important
Most recent reviews can reflect the up-to-date information of products/services
4. Volume of online reviews related to green practices on social media like Tripadvisor, Booking.com, … *
1
2
3
4
5
I pay more attentions to hotels having larger volume of online reviews
Volume of online reviews relates to attentions a hotel gets
Larger volume of online reviews reflects that many people are interested in a hotel
Larger volume of online reviews mean more equally distributed negative and positive reviews
5. Customer value co-creation behavior - Customer participation - Information seeking *
1
2
3
4
5
I have asked others for information on what this hotel service offers
I have searched for information on where this hotel service is located
5. Customer value co-creation behavior - Customer participation - Information sharing *
1
2
3
4
5
I have explained clearly to the employees what I wished to do at the hotel
On the majority of occasions, the employees gave me an appropriate response to the information I asked for
I have provided the necessary information in order for the service I received to be personalized
6. Green consumption intention *
1
2
3
4
5
I am willing to stay in a green hotel when traveling.
I will make an effort to stay in a green hotel when traveling.
I plan to stay in a green hotel when traveling.
Additional Information: *
<1000USD
1000 – 2000USD
2000-3000USD
>3000USD
Monthly income
Additional Information: *
College
Bachelor’s
Master’s
Doctoral
Education Level
Additional Information: *
18-25
26-34
35-49
50-64
> 64
Age
Additional Information: *
Male
Female
Gender
Additional Information: Your nationality *
THANK YOU VERY MUCH FOR YOUR PARTICIPATION. Any feedback, please let me know.
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