The Genius of Play’s Spring Influencer Campaign
Brought to you by The Toy Association’s Genius of Play initiative.

This spring, The Genius of Play is teaming up with six social influencers to demonstrate the six benefits of play that contribute to raising a well-rounded child through a series of Instagram content. As part of this series, the influencers will feature a loop giveaway, inviting their followers to win a package of toys consisting of Toy Association member products.

Participating in this influencer supported giveaway is a great opportunity to align your product with the  benefits of play and generate awareness for your brand through content on six influencers’ feeds garnering a minimum of 2 million social impressions.

ELIGIBILITY: Participation is free and open to Toy Association member companies only. Ten slots are available.

HOW TO PARTICIPATE:
- Fill out and submit the online application below.
- If your submission is accepted, you will be contacted and asked to provide your brand logo for influencers to feature in their content.  We will also share updates on the selection of influencers, giveaway live date, and deadline to ship product to winners.
- Participating companies will be required to ship six products of the same SKU/value to the six winners in May.

Please complete this form by March 12, 2021.

Please review the Participation Guidelines at the bottom of this page before submitting.

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Full name *
Title *
Email *
Phone number *
Name of the product *
Name of the product's manufacturing company *
MSRP (must be at least $50 to be eligible for this program) *
Age *
Website link to the product *
Links to your brand's social accounts
Brand Hashtags
Additional Comments
Participation Guidelines
A. Retail value of the submitted product must be at least $50. Only one product per brand is permitted.

B. One submission per company/brand. PR companies create separate submissions for different clients.

C. The influencers will tag company social accounts if provided in the submission form.

D. The Genius of Play reserves the right to approve all influencer content with mentions of member’s names/social tags for the duration of the program.

E. Decisions regarding which products will be selected for the giveaway are at the discretion of The Genius of Play.

F. Note that this promotion is planned for May 2021, please do not submit products that are not available for shipping to winners during that time.

G. Participating influencers, a program recap, and giveaway winner names/ contact info will be sent to the contact person on the form.

H. Participating companies will be responsible for shipping product(s) directly to a winner.

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