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CCI Subscriber Survey
Autumn 2020
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What CCI newsletter content do you find the most useful?
Trend analysis
Luxury and fashion-related news
Brand films
Case studies
Clear selection
Going forward, would you prefer to see more China-related content or more global content?
More China
More global
Both, but with a greater focus on China
No preference
Clear selection
What industry/professional role do you work in?
Entertainment/Production
Agency/Consulting
Marketing/Advertising/PR
Tech/Social Media
Fashion/Luxury
Media/Journalism
Other:
Is CCI content directly relevant to your current job?
Yes
No
Clear selection
What, if any, paid subscription-based newsletters do you subscribe to?
Your answer
What types of content are you open to obtaining via a paid subscription?
Members-only newsletters
Industry reports and guides
Live Q&As with editorial team
Online courses
Trend index
I wouldn't pay for a newsletter
Other:
Clear selection
How much would a newsletter similar to CCI be worth paying for to you, if it were subscription-based?
$8-10/month
$11-15/month
$16-20+/month
I wouldn't pay for a newsletter
Clear selection
How likely are you to forward the CCI newsletter to friends or colleagues?
Very
Somewhat
Not likely
Not at all
Clear selection
Do you currently subscribe to the Jing Daily newsletter?
Yes
No
Clear selection
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