Free Video Needs Assessment
Answer each of the questions below as best you can. Go with your gut feel, but be honest and thoughtful about your answer.

For each question: 10 = high/very positive/very high, 0 = zero/very negative/very low
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Q1. How would you rate the current level of awareness of your mission with it's donor, supporter, or target market? 

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zero/very negative/very low
high/very positive/very high

Q2. Of those that are aware of your ministry, to what extent do you feel they understand what you do and how you do it? 

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zero/very negative/very low
high/very positive/very high

Q3. How connected do you feel your ‘branding’ (visuals, digital, print, clothing, signage, etc) is to your ideal target market and your ministry? 

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zero/very negative/very low
high/very positive/very high

Q4. In your current marketing, how often do you aim to educate, inform or entertain your target market in your area of expertise or niche knowledge? 

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zero/very negative/very low
high/very positive/very high

Q5. Considering someone who is NOT a current or past donor or partner. How would you rate their level of perceived trust in your mission as a ministry that works? 

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zero/very negative/very low
high/very positive/very high

Q6. How likeable is your ministry to your ideal donor? Do people like your ministry? 

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zero/very negative/very low
high/very positive/very high

Q7. Considering your CURRENT donors and others who interact with your ministry online and off. How likely are they to take action from your current marketing by sharing it with others, responding to any call to action, or directly donating? 

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zero/very negative/very low
high/very positive/very high

Q8. How would you rate your target market’s level of perceived need or desire for your mission to exist?

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zero/very negative/very low
high/very positive/very high

Q9. How effective is your marketing process to take interested enquiries through to donor or active supporter? 

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zero/very negative/very low
high/very positive/very high

Q10. Rate your level of direct communication with current and past donors or supporters (how often do you maintain contact with them?). 

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zero/very negative/very low
high/very positive/very high

Q11. How likely is it that your past donors or supporters donate or support you again, or become recurring donors or supporters? 

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zero/very negative/very low
high/very positive/very high

Q12. How likely are you to retain a donor, even if another type of ministry offers more value per dollar than you do?

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zero/very negative/very low
high/very positive/very high

Q13. Considering your current and recent past donors and supporters. How likely would they be to refer you to others? 

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zero/very negative/very low
high/very positive/very high

Q14. If you were to publish a video, image or post on your social media page that promoted a ‘special donation’ or ‘offer’ for your mission, how would you rate the likelihood for this content to be shared, commented on or ‘liked’? (ie. campership match.)

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zero/very negative/very low
high/very positive/very high

Q15. If you were to contact a past donor or supporter directly via phone or email to seek their opinion on a new mission initiative, or to refer someone to your ministry. How keen would they be to help? 

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zero/very negative/very low
high/very positive/very high
Any additional comments regarding your mission and Video?
Name  *
email *
Missions Website or current video or information *
To get your results, please schedule a discovery call with us so we can go over your Free Video Needs Assessment.
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