Audience Creation | Campaigns, Campaign Members & Apsona
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Like Reports, Campaign names start by indicating the campus. Which is correct:
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1 point
After the number indicating the campus, next is a short abbreviation for the group in all caps.
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It’s common to find a date in a Campaign after the group abbreviation. How would the date be formatted?
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After the date, the Campaign Name should include a short description of the audience.
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At the end of the Campaign name you will find either TXN or SUB Email Preference:
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A good trick to ensure a consistent naming convention across Campaigns is to:
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Sharing a Campaign is essential for others to access the list:
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If a user sends an email or re-starts a Data Extension and sees 0 contacts, what step was most likely missed in the process?
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The two tabs you will use in Apsona are: *
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After an eComm Specialist creates an initial Campaign and Report, a basic Salesforce user can manage Campaign Members individually (add/remove less than 20) without involving the eComm Specialist.
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What is the purpose of a campaign? *
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Do we ever send to Campaigns?
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Do Campaigns account for email preferences?
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What email address automatically populates within a Campaign?
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What is the correct naming convention for a Campaign?
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Do you always have to create a Campaign before building a Report?
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Should you create a Campaign from scratch or clone an existing Campaign?
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How do we delete a Campaign?
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