“Digital Marketing 101” training program will provide fundamentals of Digital Marketing concepts, strategies and implementation. By doing this course a candidate will get the basic knowledge about planning a website, social media platforms, website promotion, email & Search Engine Optimization (SEO) campaigns. Keeping the Bangladeshi context in mind, this course will teach the methods of integrating digital marketing with traditional marketing.
After completing this course, candidates will be able to operate and promote their own business on different social media platforms, create and implement different marketing campaigns, will be able to reach their product/service to their core target market by proper targeting.

This comprehensive 6 hours long conceptual and technical online training aims to break that. The basic concepts of this course are
1. Rethink Consumers
2. Rebuild Insights
3. Redesign Strategy
4. Recalculate Impact
Contents to be covered are:
Session 1
• Purpose and Objective for Business
• Function of a Business Enterprise
• Marketing Mantra of Kotler
• Brand Experience
• The famous “P” s of Marketing
• Process of Creating Brand Love
• Measures of Success
• Key Segments for Brand Marketing in Bangladesh
• Understanding TG and their Behavior
• Digital Marketing Mix
Session 2
• Acquisition Strategy
• Digital Advertising Innovation
• Innovative Smart Targeting (Google & Facebook)
• Area Specific Targeted Campaigns
• Perfect Email Marketing
• Content is King
• Build Your List
• Sales Clicks Opens
• Unsubscribes Conversion Rate
• Consumers Conversion Model
• Case Studies
To learn more about Digital Marketing, register in the link below to book your desire seat.
Event Date: 4th & 5th December 2020 (Friday & Saturday)
Event Time: 04:00 pm - 07:00 pm
Registration link: https://forms.gle/6X3Vz8jG7NpxPfTa7
Payment: BDT 2500 (Two Thousand Five Taka Only)
Early Bird Offer: BDT 1800 ( One Thousand and Eight Hundred Taka Only)
Cost includes:
- E-Certificate
- Module
- Reading materials
- Assessment
Payment methods:
1. BKash:
Number: 01775285364 (merchant),
Chose the "Payment" option from the bKash menu
2. Nagad:
Number: 01775285364 (merchant)
Choose the "Payment" option from the Nagad menu
3. Bank Deposit: (Online Banking)
Account Name: Don Sumdany Facilitation & Consultancy
Account Number: 1071070196780
Bank Name: Eastern Bank Limited
Branch: Gulshan Avenue
Hotline: 01683068262
Imam Mahedi Hasan
Executive, Events & Outreach