An achievement in cultural or economic growth, marketing or business excellence or another form of measurable success within the game industry (for example an exceptional ROI, high ARPDAU/retention, explosive active player base growth, crazy viral campaigns, etc). This award is to celebrate games, projects, people or companies who do awesome things, but generally speaking fly under the radar. Games can be submitted for this category, but it is also possible to nominate projects, people or companies through this Nomination form.