Wysp Branding Brief
Answer as many questions as you can, in as much detail as possible. This brief will help us understand what you're envisioning for your branding project.

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What is the name of your business?
What made you start this business? What’s the story?
If applicable, what would your X of Y analogy be? (ex. We are the Airbnb of pet-sitting or the Starbucks of skincare)
Give us the elevator pitch
What problem do you solve for your customers?
What sets you apart from your competitors? (what is your Unique Value Proposition?)
If you do not have a UVP, fill out the following sentence: My (business/product/service) helps (ideal customer) achieve (their most desired outcome) without (their most common frustration).
Who are your 3 main competitors?
What do you like about your competitors? What don't you like?
Which category best describes your offering?
Clear selection
Who is the primary market?
Clear selection
What age is the person purchasing your offering? Check all that apply.
Describe your ideal customer
Think about your specific niche, where will you find your customers?
Clear selection
What social media platforms do you plan on using?
Are you considering offline marketing methods?
Clear selection
What is the price point of your offering? Check all that apply
Where will your product or service be sold? Explain where your customers will see your product for purchase.
How would you describe your company image? Select all that apply. Please add any others!
If applicable, why doesn't your existing brand work for you?
List 3 brands that inspire you
What are your next 3 milestones?
Share any other information you want us to have
A copy of your responses will be emailed to the address you provided.
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