Kitchen Appliance Users and Usage Survey
Directions: As part of a research project conducted by MBA students at American University's Kogod School of Business, the answers provided will help provide insights into consumer's kitchen appliance usage, behavior, and trends. Please answer the questions below to the best of your ability. Completing the survey in its entirety should take no more than 5 minutes. Thank you in advance for your participation.

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Please select your  age range? *
How do you best describe yourself? *
How do you best describe yourself?
Thinking back to recent small kitchen or countertop appliance purchases, which factors were most important to you in determining which products you ultimately chose? (Please select 3) *
Required
How did you initially hear of your most recent kitchen appliance purchase? *
How do you TYPICALLY conduct research when shopping for a new small kitchen/countertop appliance? Please select all that apply. *
Required
How often do you purchase or consider purchasing items advertised on social media? *
If you had the ability to customize a kitchen appliance, which of these features would be most exciting? (Please select two) *
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How likely are you to purchase a product endorsed or recommended by a celebrity? *
Where do you typically find your recipes? *
How likely are you to make a recipe that you saw on social media? *
Please think back to the last time that you made a recipe you found online. What was the recipe and why did you choose it? *
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