Strictly Electric: Test for Head of Marketing and Sales
Please attempt the following test to the best of your abilities to apply for this position at Strictly Electric.
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Basic Information
All information provided by you including the test answers will be kept confidential and will only be used by Strictly Electric Automobiles Pvt. Ltd. for our recruitment process.
Your Name *
Email Id *
Phone Number
Resume *
Please upload your resume to your google drive in PDF format and share the link below. Please make sure you have given public access to view the resume.
Please mention all the skills and experience you have that makes you an ideal candidate for this role. *
Case Studies
Lets say you have to run a marketing campaign for a new cycle that your company is about to launch. The budget for this campaign is 6-8 lakh rupees for 3 months. Following are the list of activities you can do within the given budget; Digital Ads, Influencer Marketing, PR, SMM, Offline Events, Content Marketing, etc. Please pick 3-5 activities that you would choose from this list along with the budget that you would like to allot to them. Please provide a justification for your answer. *
In the above scenario, lets say we have decided to go with social media marketing and have given a budget of 80-85k INR per month for the same. Pick one of the following options for its execution; 1) We outsource this to a social media agency 2) We hire an inhouse content creator and get the content calendar executed by freelance photographers, videographers, GD's etc. Furthermore we hire interns for scheduling of posts and other executive level work. Please provide a justification for your answer *
You have to contact 10 youtubers and 10 digital magazines that are known to review the kind of products/services that our company sells and convince them to review our product/services. Please mention how you would do this task? *
Lets say you have to pitch our product (easykit) to cycle shops. Our goal here is to convince them to buy our product in bulk at a discounted rate so they can sell it to their customers for profit (B2B2C model). Please specify (briefly) the steps that you would take to accomplish this task. *
In the above question, lets say you have to pitch to big companies like decathlon instead of smaller cycle shops. Would you change your above strategy? If yes, then please mention the changes. *
Tasks
Please create a short video resume/pitch for yourself and share it. You can upload it to google drive or as a private video on YouTube and share the public link below with view access. *
You basically have to record yourself answering the following questions;  1. Tell us about yourself 2. Why do you want to work with us? 3. What value can you add to our company? 4. Why you are the best candidate for this role?
Pick a product that you really like. Now create a sales pitch deck for this product targeted towards its distributors/retailers convincing them to sell your product under the B2B2C model. *
For example, lets say your favorite product is a smart-watch. Your goal in this task is to create a pitch deck which can be sent to various distributors/retailers of electronic products in India, trying to convince them to distribute/sell your product to their customers in a B2B2C model. Here they could either buy the smart watch in bulk for a discounted price or work on a pre-booking model. The specifics are up to you. Please note that we are not interested in the aesthetics of your presentation and are not going to judge based on your graphic design skills. All we want to see is your pitching skills. Please upload this pdf file to your google drive and share the public link below with view access.
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