Journalism

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Journalism

From a business perspective, all of the following are disadvantages of TV broadcasting EXCEPT:

1 point

Increasing use of DVRs reduces impact of commericals

Proven success record for promoting mass consumer products

Audience share is declining due to ad fragmentation

TV shows skew older and lower income

Clear selection

Social media is allowing users to participate in generating news like never before. Pew Research found all of the following to be true EXCEPT:

1 point

50% shared or reposted news stories, videos, or images

Less than 10% of online users commented about the news

14% posted pictures of news

12% posted videos of news

Clear selection

A short audio or video segment produced to advertise an upcoming news bulletin or news items is called a(n):

1 point

Teaser

Promo

Commercial

Clear selection

News as a product has two important economic features. One feature is that it is "non-excludable" meaning:

1 point

Once the news is reported, it is copyrighted and no one else can cover that story

Successful news reporting is built around exclusive interviews with prominent media

No one can be excluded from the news

Once the news is reported, anyone else can use it, including competitors reporting their version of your news

Clear selection

A "hard news" story does what?

1 point

Lists the bones of the story

Has interviews of everyone involved

Is written from research

Makes conclusions

Clear selection

Which street name should NOT be abbreviated according to AP Style?

1 point

35 Cherry St.

26 Rose Ave.

90 Holmes Blvd.

59 Vine Dr.

Clear selection

Which headline is most consistent with AP Style in voice, structure, and format?

1 point

Budget announced by President. Congress to discuss it.

President announces budget; Congress to discuss it.

President announces budget: Congress is going to discuss it.

Budget announced by President and Congress will be discussing it.

Clear selection

When someone does NOT give credit for words and ideas that is called what?

1 point

Stealing

Attribution

Plagarism

The Internet

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Which government agency requires pharmaceutical ads contain disclosures when broadcast on TV:

1 point

FDA

FCC

FBI

FTC

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A student reporter has been assigned to write a story about a new science teacher at the school. The reporter has created a list of questions to ask the teacher during the interview. Midway through the interview, the teacher mentions an interesting and unusual job she once had as a scientist on an Arctic expedition. The reporter's best response would be to:

1 point

Ask the teacher whether she prefers to complete the planned interview or spend more time discussing her work in the Arctic instead.

Incorporate into the interview several questions aimed at eliciting more information about the teacher's work in the Arctic.

Ask the teacher for time to prepare a new set of questions for an additional interview that will focus on her work in the Arctic.

Listen attentively to what the teacher has to say about her work in the Arctic and then continue with the original set of questions as planned.

Clear selection

Which is the best example of a student editor of a student-produced newspaper applying the ethical principle of seeking truth & reporting it?

1 point

The editor refuses to publish the names of several students who have been accused by another student of cheating on an exam.

The editor includes critical letters and e-mails from readers among the letters that are selected to be printed in the newspaper.

The editor refuses to accept an advertisement from the owner of a business who is the subject of a story.

The editor insists that all reporters be able to verify the accuracy of their news stories before they are printed.

Clear selection

What modern event coincided with a huge loss of trust in mass media?

1 point

The terrorist attacks on Sept. 11, 2001

The 24-hour news cycle

The false information printed by Stephen Glass

The closing of the Rocky Mountain News

Clear selection

Congratulations on becoming the movie reviewer! To prepare for your first review, you should:

1 point

Send a note to the movie's studio to ask if you can speak with someone for quotes after you watch the movie.

Record clips of the movie with your phone to ensure accuracy in quoting the movie's main lines.

Call the movie theater and let them know that you are coming.

Make sure you have enough pens and paper to take good notes.

Clear selection

An editorial board is defined as:

1 point

A bulletin board of story ideas for editors to consider

A group of people who vote on what people cover what

Group of people at a publication who strategize and determine the tone and direction

It used to be a physical board, but it is now a digital place to review opinion article topics the editor would like a reporter to write

Clear selection

Who is not a historical figure of journalism?

1 point

Joseph Pulitzer

Frederick Douglass

Andrew Mulligan

William Randolph Hearst

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Public relations specialists do all of the following EXCEPT:

1 point

Plan fundraisers

Manage web presence of a company

Write Press Releases

Sell advertising

Clear selection

What is sensational journalism also called?

1 point

Yellow Journalism

Political Journalism

Investigative Journalism

Popular entertainment journalism

Clear selection

Most public broadcasters get the majority of their funding from all of the following EXCEPT:

1 point

State Government

Advertisers

Federal Government

Donors

Clear selection

What does SLR stand for?

1 point

Single lens repeat

Shooting long repeat

Single lens reflex

Single long reflex

Clear selection

What is media bias?

1 point

A bias against media outlets, including reporters and editors

The bias of journalists in mass media

A neutral way of looking at print media

Two journalists reporting opposing biased opinions in print or broadcast media

Clear selection

The Corporation for Public Broadcasting (CPB) is an independent entity that disperses federal money for public broadcasting and is a:

1 point

A for profit corporation owned collectively by media conglomerates for the public good

An agency for the Federal Communications Commission

An agency of National Public Radio

Private non-profit corporation authorized by Congress

Clear selection

An important funding source for journalism and media is advertising revenue. In general, which media source is the MOST expensive for advertisers:

1 point

Magazine

Online

Newspapers

Clear selection

You just finished interviewing a source. When you log on to Instagram, you notice that they requested to follow you. You should:

1 point

Accept. The interview is over, so it's fine if you start a friendship.

Ignore the request.

Decline. Being friends on social media could make others think you are biased and gave special treatment to your source.

Accept the request and invite them to be a friend of the main media Instagram account too.

Clear selection

According to the AP Style Guide, which of the following is the appropriate abbreviation for "Weightlifting" when writing on Sports events?

1 point

WGG

WLG

WEG

WEI

Clear selection

In 2016, the Pew Research Center released a statistic that 62% of U.S. adults obtain their news via:

1 point

newspaper

social media

online newspaper

television

Clear selection

Playing video reports on web pages or print journalists recording interviews for broadcast online is an example in journalism of:

1 point

Integration

Multi-lateral talks

Diversification

Convergence

Clear selection

Which of the following is considered a wire service?

1 point

The New York Times

Tomorrow's Business Leader

The Associated Press

The Los Angeles Times

Clear selection

What is citizen journalism?

1 point

A form of journalism that doesn't require government sources

A way for a reporter to abandon traditional journalistic standards and report news like any average citizen

A type of journalism where average citizens collect and report information

A way to integrate journalism into the democratic process

Clear selection

Classified and retail advertising still account for:

1 point

25% of newspaper business revenue

Less than 10% of newspaper business revenue

80% of newspaper business revenue

50% of newspaper business revenue

Clear selection

How many sentences are in most lede paragraphs?

1 point

Four or five

One or two

Five or six

Three or four

Clear selection

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