11 Questions We Need To Know Before Creating Your Social Media Strategy
Okay, so you're ready to have a ✨ glow up ✨ on social media.

To guide us on a path of success, we need to understand who you are, your overall goals and discover effective ways to reach your customer.

So what's with the questions? We need this framework to prevent us from going round and round in circles and understand what works (or doesn't) on your social media channels.

Please answer all the questions so we can build a strong foundation for your social media strategy.
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Align Your Business Goals With Your Marketing Strategy 📝
The goals of your social media strategy are directly related to the goals of your business.

Sharing your business goals will help us a ton! Your marketing strategy will complement your business plan and gives us a guide for the content we create.  

Break it down. What are your goals for the next quarter or next month? Keep the highest priority goal in mind, and we'll design a strategy to achieve it.

This approach is a sure-shot way to create content that will maximize your ROI.
What are your business goals?
Your Audience 👯‍♀️

A persona is simply a fictional depiction of your 'ideal customer.' A persona will help us create your content so that your target audience will not only connect with your brand and product but also convert into a customer.

A persona helps us create personalized content for the different stages of the buyer's journey. It will help us define the tone, pitch, imagery or references that will connect and convert a potential buyer.


Don't worry if you don't have the below information! We will help you create it and you can use it for your social media marketing and beyond 🚀

Do You Have Buyer/Client Personas?
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Your Look And Feel 💁🏽‍♀️
Now it's time for our favourite part! What do you look, feel and sound like? 

A Brand Strategy includes your unique selling points, story, voice and visual expression. Together, this will leave a lasting impression in the mind of your customers that will, in turn, help you achieve your goals.

Brand Board is your a visual identity, your fonts, colours and imagery. Defining this will help you stay consistent on all your in-person and digital elements. Brand strategy will also have this. 

We will also strategize your content so that your core values, philosophy and principles are reflected.
Do you have a brand strategy? A brand board? 
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Your Social Media Success
What's important to you? 
Do you have content pillars? If not, that's okay! That's why we are here :) 
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What social media channels are you on or want to be on? 
Are you currently using any of these scheduling platforms?
Do you have photos and videos to share on social media? 
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Last but not least, what's your budget?
Thank you for answering these questions! It is so helpful, and we can't wait to get started on your strategy. ❤️ Keep in touch with us on Instagram: @sweettalkmediainc
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