- If you confirm attendance using this Google Form, we will count you as an in-person guest, and will shortly receive a calendar invite so you don't double-book yourself!
- However, should your plans change closer to the date, do this instead so you can join via online.
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Why Should Startups Care About PR?
Let’s find out together from Marienelle Castelino, Managing Director, and Fernanda Nidecker, Account Director, at Redhill, the global communications partner of Kickstart Ventures (owner and organizer of Raid The Fridge).
Why this topic?
Did you know that as part of their due diligence process, investors research whether a prospect has a legitimate offering and a good reputation? Having a solid media presence – especially in top-tier media – supports a startup’s legitimacy as it implies that the media has done an initial round of profiling and found the company both credible and newsworthy.
Especially during a global economic downturn, where cost-conscious startups reduce their public relations efforts, PR can create a positive impact that brands need to weather the storm.
So join our 117th Raid The Fridge on Thursday, May 25, and engage our featured experts in a conversation about the following:
- How can PR become a competitive edge for startups in good and bad times? Are you a startup that only does PR when there are announcements to make?
- How do you develop a good reputation using PR that makes you top-of-mind, attractive to talent and business opportunities, and able to manage risks? Are you a startup whose narrative is inconsistent or unclear?
Who should NOT miss this session:- Founders and leaders;
- Any team member helping shape or communicate your company’s brand and identity.
Our program flow:
- 5:00 PM, Doors open to in-person guests, raiding the Kickstart fridge begins!
- 7:30 PM, Start of talk for in-person and online guests
- 8:30 PM, End of talk, networking resumes
- 10:00 PM, End of Raid The Fridge
As always, Raid The Fridge is a community learning and networking event for the Philippine startup community – come for the learning and inspiration, stay for the company!
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ABOUT REDHILL
Redhill is a multi-awarded full-service PR and communications firm. They provide strategic counsel for public relations, digital narratives, crisis management, internal communications, and branding across industries and sectors. Driven by a team of passionate communications specialists, they craft campaigns that build a brand’s reputation and market share. Redhill has been awarded Southeast Asia Agency of the Year 2022 by SABRE Awards Asia Pacific and Financial Times' High Growth Companies for 2022, among many others.
