FBLA Advertising Test Sheet - Creek Tournament
Please provide your answers to the questions below. You will have 30 minutes to complete this test
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What are the four elements of the marketing mix?
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What is the purpose of product branding in marketing?
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What is a primary function of packaging?
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Which factor most directly influences a product’s price?
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What is the first step in the personal selling process?
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Which of the following is a reason why sales promotion is needed?
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Which of the following is an example of sales promotion?
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What is the purpose of a sales promotion?
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Which of the following is considered traditional advertising media?
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Which of the following is a form of alternative advertising media?
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What is a key advantage of using print media in advertising?
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Which advertising trend focuses on delivering personalized video content?
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Why is branding important for a business?
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What is product positioning?
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Which of the following influences product positioning?
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What is the role of product branding in consumer purchasing decisions?
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How does advertising stimulate the economy?
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Which of the following is an economic factor that can impact advertising?
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How can advertising influence economic growth?
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What is one way advertising helps businesses during economic downturns?
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Which step is the first in creating an advertising plan?
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What is the purpose of a SWOT analysis in advertising?
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Which of the following is a key part of the creative strategy in an advertising plan?
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What is the final step in the advertising plan process?
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What is consumer-oriented advertising?
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Which of the following is an example of consumer-oriented advertising?
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How can sponsorships connect with consumers in advertising?
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Which of the following is a common method for setting an advertising budget?
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What does the term 'rate of return on advertising investment' refer to?
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Which financial report is most helpful in planning an advertising campaign?
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How can a business determine if its advertising spending generates brand awareness?
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What factor most directly affects the advertising budget?
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Which of the following is the first step in the consumer decision-making process?
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How do marketers use consumer behavior to tailor advertising?
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What is the primary reason for understanding consumer buying motives?
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What is market segmentation?
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Which of the following is an example of a demographic variable?
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What is the difference between mass marketing and market segmentation?
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How do demographics influence advertising campaigns?
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Which of the following is the first stage of new product development?
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What happens in the growth stage of the product life cycle?
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What is the main focus of the product introduction stage?
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How does product development benefit advertising?
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What is the promotional mix?
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Which of the following is a common consumer sales promotion tool?
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Which component is crucial when developing a sales promotion strategy?
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What is the purpose of visual merchandising in promotion?
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Which government agency is responsible for regulating advertising in the U.S.?
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What is the main goal of the Federal Trade Commission’s (FTC) role in advertising?
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Which of the following is an example of an ethical issue in advertising?
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