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FBLA Advertising Test Sheet - Creek Tournament
Please provide your answers to the questions below. You will have 30 minutes to complete this test
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Cherry Creek High School
Grandview High School
Green Mountain High School
What are the four elements of the marketing mix?
Product, Price, Place, Promotion
Advertising, Budget, Design, Distribution
Sales, Marketing, Supply, Demand
Production, Price, Distribution, Consumption
Clear selection
What is the purpose of product branding in marketing?
Increase cost
Improve packaging
Differentiate the product from competitors
Reduce customer choices
Clear selection
What is a primary function of packaging?
A) Attracting attention
B) Reducing costs
C) Extending the product line
D) Facilitating customer complaints
Clear selection
Which factor most directly influences a product’s price?
Distribution strategy
Packaging design
Brand loyalty
Competitor’s prices
Clear selection
What is the first step in the personal selling process?
Close the sale
Generate leads
Approach customers
Overcome objections
Clear selection
Which of the following is a reason why sales promotion is needed?
Increase production time
Strengthen brand loyalty
Lower cost of goods sold
Focus on product design
Clear selection
Which of the following is an example of sales promotion?
Television commercial
Print advertisement
Free samples
Social media post
Clear selection
What is the purpose of a sales promotion?
Generate ideas for new products
Facilitate market research
Influence consumer behavior
Decrease advertising costs
Clear selection
Which of the following is considered traditional advertising media?
Product placement
Radio
Mobile app
Social media
Clear selection
Which of the following is a form of alternative advertising media?
Television
Print advertisements
Product placement in movies
Magazine ads
Clear selection
What is a key advantage of using print media in advertising?
A) Lower cost
B) High engagement rate
C) Broader reach
D) Longer shelf life
Clear selection
Which advertising trend focuses on delivering personalized video content?
Mobile advertising
Transit advertising
Video advertising
Direct mail advertising
Clear selection
Why is branding important for a business?
It reduces production costs.
It provides an identity to the product.
It simplifies the pricing strategy.
It limits the target market.
Clear selection
What is product positioning?
Placing products in stores
Advertising on social media
Defining how a product should be perceived by consumers
Selling products directly to customers
Clear selection
Which of the following influences product positioning?
Distribution channels
Marketing research
Product packaging
Consumer perceptions
Clear selection
What is the role of product branding in consumer purchasing decisions?
Enhancing product functionality
Creating emotional connections with consumers
Reducing advertising costs
Simplifying the supply chain
Clear selection
How does advertising stimulate the economy?
By increasing product prices
By encouraging consumer spending
By reducing production costs
By lowering competition
Clear selection
Which of the following is an economic factor that can impact advertising?
The unemployment rate
The distribution network
Brand positioning
Packaging design
Clear selection
How can advertising influence economic growth?
By controlling production methods
By creating demand for products and services
By limiting consumer choices
By regulating competition
Clear selection
What is one way advertising helps businesses during economic downturns?
Reduces the need for sales promotion
Enhances product design
Encourages brand switching
Increases visibility and market presence
Clear selection
Which step is the first in creating an advertising plan?
Setting advertising objectives
Performing a SWOT analysis
Developing the creative strategy
Evaluating the plan
Clear selection
What is the purpose of a SWOT analysis in advertising?
To determine pricing strategies
To analyze internal and external factors
To choose advertising media
To create promotional materials
Clear selection
Which of the following is a key part of the creative strategy in an advertising plan?
Media buying
Brand positioning
Copywriting
Conducting market research
Clear selection
What is the final step in the advertising plan process?
Determine the budget
Execute the plan
Evaluate the effectiveness
Perform a SWOT analysis
Clear selection
What is consumer-oriented advertising?
Advertising focused on businesses
Advertising that meets the needs of individual consumers
A strategy used to target wholesalers
An advertising method for new market entrants
Clear selection
Which of the following is an example of consumer-oriented advertising?
Sales promotions for wholesalers
Celebrity endorsements
Corporate sponsorships
Loyalty marketing programs
Clear selection
How can sponsorships connect with consumers in advertising?
By reducing advertising costs
By promoting sales promotions
By building positive brand associations
By targeting competitors' customers
Clear selection
Which of the following is a common method for setting an advertising budget?
Percentage of sales
Competitor-based pricing
Public relations spending
Employee incentives
Clear selection
What does the term 'rate of return on advertising investment' refer to?
The amount of sales generated from an advertising campaign
The cost of producing the advertisement
The percentage of market share gained
The number of new customers acquired
Clear selection
Which financial report is most helpful in planning an advertising campaign?
Balance sheet
Cash flow statement
Profit and loss statement (Income statement)
Inventory report
Clear selection
How can a business determine if its advertising spending generates brand awareness?
By comparing the advertising budget to competitor’s budgets
By tracking consumer engagement with ads
By reducing advertising expenses
By increasing product prices
Clear selection
What factor most directly affects the advertising budget?
Production cost
Advertising objectives
Employee benefits
Customer loyalty programs
Clear selection
Which of the following is the first step in the consumer decision-making process?
A) Post-purchase behavior
B) Information search
C) Problem recognition
D) Purchase decision
Clear selection
How do marketers use consumer behavior to tailor advertising?
By predicting competitors’ actions
By analyzing consumer needs and preferences
By studying financial market trends
By decreasing product prices
Clear selection
What is the primary reason for understanding consumer buying motives?
To reduce marketing expenses
To adjust product design
To create more effective advertising strategies
To determine the target market
Clear selection
What is market segmentation?
A) Dividing a market into distinct groups based on similar needs
B) Offering the same product to all consumers
C) Reducing the number of products in a market
D) Setting higher prices for niche markets
Clear selection
Which of the following is an example of a demographic variable?
Consumer behavior
Income level
Buying habits
Product loyalty
Clear selection
What is the difference between mass marketing and market segmentation?
Mass marketing targets specific groups, while segmentation targets everyone.
Mass marketing involves a universal message, while segmentation tailors messages to distinct groups.
Market segmentation reduces the size of a business’s customer base.
Mass marketing involves multiple products, while segmentation involves one product.
Clear selection
How do demographics influence advertising campaigns?
They determine the types of products offered.
They help identify and target specific customer groups.
They provide insight into competitor pricing strategies.
They guide product design and packaging decisions.
Clear selection
Which of the following is the first stage of new product development?
Test marketing
Idea generation
Commercialization
Product screening
Clear selection
What happens in the growth stage of the product life cycle?
Sales decline and profits decrease.
Sales rapidly increase as the product gains acceptance.
The product is discontinued from the market.
Competitors leave the market.
Clear selection
What is the main focus of the product introduction stage?
Building consumer awareness
Maximizing profits
Reducing product costs
Eliminating competitors
Clear selection
How does product development benefit advertising?
A) It ensures that advertising targets a wide audience.
B) It aligns marketing messages with product features.
C) It minimizes production time.
D) It decreases the need for promotional strategies.
Clear selection
What is the promotional mix?
A blend of advertising, sales promotion, public relations, and personal selling strategies
A pricing strategy for consumer goods
A method of increasing product distribution
A type of sales strategy for targeting wholesalers
Clear selection
Which of the following is a common consumer sales promotion tool?
Price deals
Trade shows
Personal selling
Public relations campaigns
Clear selection
Which component is crucial when developing a sales promotion strategy?
Determining the target audience
Setting the final selling price
Forecasting future demand
Analyzing competitors’ sales
Clear selection
What is the purpose of visual merchandising in promotion?
A) To improve the sales team’s efficiency
B) To create in-store displays that encourage purchases
C) To set the final advertising budget
D) To enhance product design
Clear selection
Which government agency is responsible for regulating advertising in the U.S.?
Food and Drug Administration (FDA)
Federal Trade Commission (FTC)
Internal Revenue Service (IRS)
Department of Justice (DOJ)
Clear selection
What is the main goal of the Federal Trade Commission’s (FTC) role in advertising?
To reduce advertising costs
To ensure truth and fairness in advertising
To promote international trade
To support small businesses
Clear selection
Which of the following is an example of an ethical issue in advertising?
Placing ads in multiple media channels
Misleading consumers with false claims
Increasing production costs
Using comparative pricing in advertisements
Clear selection
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