What is a buyer persona?

A buyer persona is the definition of your perfect customer: that person who would either call you, click to your website, or walk through your front door and buy right away. No objections, no hard questions - just a simple, seamless purchasing experience. We all dream of that customer and would love to have an influx of them.

Building a buyer persona is all about asking yourself the right questions again and again. You’ll need to revisit and redefine your buyer personas on a regular basis.  


**REMEMBER** The more questions you answer, the better idea you have of your ideal customer.

Get started by answering the questions below to create your high-level buyer persona.