CCE-SC-MKT-05 Marketing Research

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MBA-I SEM-II 2021-22 CCE

S. P. Mandali's
Prin. N.G.Naralkar Institute of Career Development & Research
536 Shaniwar Peth, Appa Balwant Chowk (ABC Chowk) Pune-411030

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CCE-SC-MKT-05 Marketing Research

MBA-I SEM-II 2021-22 CCE

The system with special equipment, people and methods to gather and analyse information for marketers is called__________.

Management Information System

Marketing Information System

Financial Information System

Corporate Information System

Clear selection

Pricing policy research is concerned with_______

Policies regarding discounts

Policies regarding prices

Policies regarding allowances

All of the above

Clear selection

The first step in the marketing research is to ........

Define the problem and research objectives

Develop the research plan

Preparation of advertisement copy

Collect the information

Clear selection

Organization of marketing research function is influenced by ...........

Nature of Business

Size of Business

Complexity of Research Activities

All of the above

Clear selection

A clear definition of the market research project is needed so that

the decision maker is aware of the methods

an appropriate method for carrying out the research can be chosen

the researcher is aware of the results

None of the above

Clear selection

A Research Proposal is best described as

A Framework for data collection & Analysis

A description of the research process for a research project

A description of how the researcher plans to maintain an ethical perspective during the study

Argument for the merit of the study

Clear selection

The components of Research problem include:

Individual or Community

Alternative means to meet the objective

Doubt in regard to selection of alternatives

All of the above

Clear selection

What are the researcher’s obligations to clients, as per the code of ethics?

Accurately represent the methods used

Research should not be undertaken for competitive clients

Accurately represent the results obtained

All of the above

Clear selection

While evaluating a research proposal, the following points should be considered, EXCEPT:

Ethical Aspects

Technical Aspects

Legal Aspects

Training Aspects

Clear selection

Which ethical issue for clients in marketing research, focuses on research being beyond the area of expertise of the researcher

Confidentiality

Right to Quality Research

Sponsor’s Research

None of the above

Clear selection

Which method of analysis does not classify variables as dependent or independent?

Regression Analysis

Cluster Analysis

Discriminant Analysis

Analysis of Variance

Clear selection

Multidimensional scaling is also known as

Dimension reduction

Perceptual Mapping

Clustering

None of these

Clear selection

In clustering first all the objects are clustered in a single cluster then this cluster starts dividing to form small customers having objects. This process continues till each of the objects is in separate cluster

Average linkage

Centroid methods

Divisive clustering

Complete linkage

Clear selection

In the researcher makes the respondent give his judgement directly on the object without giving any attribute or characteristic.

Attribute based approach

Non-attribute based approach

Direct approaches

Derived approaches

Clear selection

is the detailed examination of a company's sales data and involves assimilating, classifying, comparing, and drawing conclusions.

Sales analysis

Data mining

Sales forecasting

Sales analytics

Clear selection

Classifying consumers according to their age and marital status is an example of _______ segmentation

Geographic

Demographic

Behavioral

Psychographic

Clear selection

The full profile conjoint analysis is practical for products or services with __________.

only a few attributes

more than two attributes per level

Any number of attributes.

All of these

Clear selection

Considering non-personal communication channels, the social networking sites, e-mail and company websites are considered as ___________.

Broadcast media

Display media

Online media

Print media

Clear selection

is a research that aims at describing consumers awareness and reactions connected with their perception of the product and

Market research

Product research

Brand research

Advertising research

Clear selection

allows brand managers to test different combinations of the variable that go to build up the total brand personality.

Conjoint analysis

Factor analysis

Discriminant analysis

Cluster analysis

Clear selection

The firm uses any existing brand to introduce in market as a new product, the brand is classified as

Brand Extension

Sub-brand

Parent Brand

Product Extension

Clear selection

Which of the following BEST describes the role of international marketing research?

It is essentially about keeping in touch with customers and the broader marketing environment.

Questioning customers and potential customers about their preferences.

Investigating the industry through published statistics.

The output from consumer panels and other focus groups.

Clear selection

___________ is the intention of the buyers to make a repeated purchase of a product.

Brand Association

Brand Loyalty

Brand Culture

Brand Equity

Clear selection

Which ONE of these is NOT an element of the marketing information system (MKIS)?

Internal records.

Marketing insight system.

Marketing research system.

Analysis system

Clear selection

Which of the following are categories of Marketing Research?

Pricing Research

Market Research

Sales Distribution

All of the above

Clear selection

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