SCPGA CATALYST WEBINAR SERIES

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October 22nd, 2020
Saint Street Marketing & Underpar.com
Chris Lohman & Greg Knuth
"Do You Get Email Marketing?"

Catalyst Quiz: A score of 70% or higher will earn 1 MSR credit for attending.

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Please enter your PGA Member number. *

1. The most effective marketing channel is still the _____________ channel. *

1 point

Social Media

Email Marketing

Referral

None of these

2. This channel accounts for 4.8% of the effective marketing. *

1 point

Google ads

Social ads

Online contesting

None of these

3. Email marketing is still not quite as popular as social media as an effective marketing channel. *

1 point

True

False

4. This type of marketing has the highest ROI (Return on Investment) for small businesses. *

1 point

Social media

Email marketing

Google ads

None of these

5. According to the presentation, ____ of golf clubs are trying new marketing strategies for 2021 *

1 point

22%

42%

62%

None of these

6. The three methods of growing membership at a private club are: *

1 point

Lowering fees, adding amenities, email marketing

Referral program, Incentive program, email marketing

Referral program, golf publication ads, email marketing

None of these

7. Public clubs grow their membership through the same method as private clubs but the email marketing is more important *

1 point

True

False

8. What do Private and Public facilities have in common pertaining to this topic? *

1 point

They both are sticking to the same plan for the most part in 2021

They experience the same attrition from year to year

Email marketing is their best promotional channel

None of these

9. Which one of these methods DO NOT optimize your email marketing? *

1 point

Segmenting

Freely use the word “EXCLUSIVE”

Don’t ignore the core metrics

All of these methods optimize email marketing

1000 email address’ are worth 10x what 1000 Instagram followers are worth. *

1 point

True

False

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