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Date : Fri, September 18, 2020

Time: 3PM IST

Topic: "The Truth About Brands and their Target Groups

Link to join: https://iimb.webex.com/iimb/k2/j.php?MTID=tea4446cb4a92a84fa43ccf44967211d8

Session number: 170 771 4685

Session password: KUx4AMpGX23

Speakers: Prakash Sharma Behavioural Strategist, Co-Founder of 1001 Stories, Alumnus of PGPEM 2019

Reshma Tonse,Context Architect, Co-Founder of 1001 Stories

This session will cover myths around generational groups (like Gen Z vs Millenial) and the art of Branding - tactical vs strategic.

Target Audience: Brand Managers, Marketers, Entrepreneurs and Product Managers.

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