Evolution in data and technology has changed how businesses operate. Companies need to have a more strategic approach that is more centralized to customers, including how companies manage their customer data. Since then, the emerging solution for managing customer data with Customer Data Platform (CDP) has become a highlight in today’s marketing industry.
With that as background, the CDP Institute Southeast Asia (CDPI SEA) will work with the Vietnam Digital Expert and Association to organize a webinar to cover all you need to know about CDP, with the theme of “HOW CDP’s POWER DIGITAL TRANSFORMATION”.
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AGENDA:
1. Salesforce Customer Data Platform
2. Use cases for SME (Fitness Center) and Enterprise (FMCG)
3. How to build data-driven customer journey and omnichannel marketing automation with Salesforce Marketing Cloud
4. Panel discussion
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SPEAKERS:
+ Guillaume Pinto, Lead Solution Engineer – Salesforce
Profile:
https://www.linkedin.com/in/guillaumepinto/+ Hung Le Xuan, CEO – OMN1 Solution
Profile:
https://www.linkedin.com/in/hung-le-xuan-280aa7b1/+ Thang Tran, Salesforce Specialist – Vingroup / Vin3S
Profile:
https://www.linkedin.com/in/thangtv-ndcity-a318a14a/+ Nathan Ernest, Principal Success Manager – Salesforce
Profile:
https://www.linkedin.com/in/nathanernest/+ Trang Dang, Enterprise Sales, Digital 360 Vietnam – Salesforce
Profile:
https://www.linkedin.com/in/maitrangdang/Moderated by Dr. Dinh Le Dat (
https://sea.cdpinstitute.org/team/dinh-le-dat/) from CDPI Southeast Asia, the webinar will be held on
16th, October 2021 (Saturday), 8.30 PM - 10.30 PM VNT (GMT+7).
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https://sea.cdpinstitute.org/The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. We set up the Southeast Asia chapter with the mission to help marketers in the region.
The CDP Institute SEA educates marketers about the regional issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms in the region.
