Curiosity Series Oct. 5 Sign Up

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Curiosity Series Oct. 5 Sign Up

Topic: What if we told communities they didn’t need to change a single thing about their place?

For years, I’ve been advising communities to make various changes to improve both destination appeal and quality of life. I recently started to wonder what would happen if we told communities they didn’t need to change at all. Would they be more authentic? Or less? Would there be missed opportunities (or not)? What would the implications be?

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