When we think about Mars (the company, not the planet) the first thing that comes to mind may not be digital strategy, but instead those mini-multi-colored-morsels -- M&Ms -- that were among the first treats we enjoyed as children. However, underpinning its spectacular growth into a global confectionery, food and pet care company, is its attention to detail and ability to connect the dots – or the data – to uncover customer needs.
 
Join Sandeep Dadlani, the Chief Digital Officer of Mars, for a peek into the company’s digital transformation strategy. Dadlani leads a team that helps the Mars company mine deep consumer connections to drive insights and create innovative products. He has helped the 100-year old family-owned company move rapidly in new directions. His team touches all parts of Mars—from supply-chain and project management, to marketing and training—bringing agility and speed to a cherished brand.

Date: Thursday, September 24, 2020
Time: 6:00 p.m. EDT

A Zoom link will be sent to you prior to the event.