8 Seconds pitch can be done in two different ways.
Use Twitter-like text, and/or short sentences. Incorporate the Message, Arguments (1-5), and Ask (or Call To Action). Select the words carefully to meet your scenario. Always link the arguments to the ask.
Max 50 words!
Kill the noise!
Option 1: I help (A) to (B) by (doing C). My goal is (D + E= Example). My next Step is (F). My struggle is (G).
Example 1.1: I help artisans (A) to create and sell tailor-made products: clothing and leather goods (B) by providing a co-sharing workspace (C). My goal is for artisans to reduce costs (D), by sharing equipment and tools (E). Next step is to identify early adopters (F). My struggle is to find time to do the market research (G).
Example 1.2: I help ladies (A) to remove manicure at home (B) by providing a nail removal kit (C).
My goal is to save weekly trips to beauty salons (D+E), and have more time for hobbies (D+E).
Next step is to reach women in Namibia (F).
My struggle is to find a digital marketing manager (G)
Option 2:
- What: Tell what is your product/service, mention the brand as the first word if possible e.g. "Angry Birds is a mobile game".
- How: Describe or explain the benefits or 1-5 reasons why should someone use, buy, or have this concept
- Why: Ask something or tell what you are looking for = why are you pitching.
Example 2.1: Arti (Brand) is a co-sharing workspace to create and sell tailor-made clothing and leather goods (What). It helps artisans to reduce costs by sharing equipment and tools and to have a dedicated community to produce and sell high quality fashion products (how). I am looking for a digital marketing manager to reach women in Namibia (Why).
Example 2.2: Angry Birds (Brand) is a mobile game, downloadable on smartphones and tablets (What). Played by a billion people around the world. Players love the different power-ups and explosion. Birds are angry cos pigs stole their baby eggs, so they are on a mission to recover them. Levels are fun and challenging (How). Try/download it (Why)!
Have fun!
Happy Learning!
