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Survey for Merchants
The purpose of this survey is to understand your interaction and perception about influencer marketing campaigns. By filing out this 5-10 minute survey, you will help us obtain market insights. *This data is anonymous
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* Indicates required question
Company/Business Name
*
Your answer
Industry
*
FMCGs
Media/PR/Digital Agency
Food & Drinks
Energy
Brand Agency
Education and science
Financial services
Betting
Government and law
Healthcare
Entertainment
Media
Professional services
Real estate
Social enterprise
Sports
Technology
Fashion
Hospitality & tourism
Outsourced Business Services
Events
Insurance
Retail
Construction
Other:
How many employees does your firm have?
*
0 - 20
21 - 50
51 - 100
101 - 200
201 - 500
500+
What is the size of your monthly marketing budget?
*
$ 100 - $ 500
$ 501 - $ 1,500
$ 1,500 - $ 5,000
$ 5,001 - $ 15,000
$ 15,001 - $ 50,000
Above $ 50,000
How would you rate your understanding of influencer marketing?
*
Don't understand
1
2
3
4
5
Fully understand
Influencer marketing is...
*
A long-term and essential part of the media industry
An additional medium that is worth considering in the future
A passing fad which will fade out
Other:
Do you use Influencer Marketing?
Yes
No
Clear selection
Why have you not used influencer marketing?
*
Company culture
Reliance on traditional marketing/advertising
Restricted budget
Lack of successful case studies
High cost
Inability to measure ROI
Lack of brand positioning
High Risk
Other:
Required
How did you distribute your marketing budget in 2018?
*
Below 25%
25%-50%
50%-75%
Over 75%
Influencer Marketing
TV
Digital
Print
Events
Radio
Below 25%
25%-50%
50%-75%
Over 75%
Influencer Marketing
TV
Digital
Print
Events
Radio
How are you planning to distribute your marketing budget in 2019?
*
Below 25%
25% - 50%
50% - 75%
Over 75%
Influencer Marketing
TV
Digital
Print
Events
Radio
Below 25%
25% - 50%
50% - 75%
Over 75%
Influencer Marketing
TV
Digital
Print
Events
Radio
What is the importance of the following pillars when deciding whether to work with an influencer?
*
Very Important
Somewhat Important
Important
Not Important
Reach
Proximity
Expertise
Relevancy
Credibility
Trust
Brand safety
Very Important
Somewhat Important
Important
Not Important
Reach
Proximity
Expertise
Relevancy
Credibility
Trust
Brand safety
What challenges have you have faced using influencer marketing? (Check all that apply).
*
Understanding the different kinds of influencers
Finding the best influencer for a brand
Convincing influencers why they should work with you
Deciding how much control to have over an influencer
Measuring the impact of your influencer marketing (ROI)
Other:
Required
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