Thanks for your interest in working with Nicole Magistro and The Training Group of Paz & Associates, in coordination with the MPIBA member grant program. Here is a summary of the program and a questionnaire to help us get started!

Description:
Online purchases are a growing segment of indie bookstore sales. Nicole Magistro provides practical strategies and tools your team can deploy for increasing volume and improving profitability for merchandise sold through your websites. Together we will set a budget and plan for measuring results for this expanding part of your business. The session includes Edelweiss360, Bookshop.org and IndieCommerce best practices. You can expect two, 1-hour meetings and a detailed written report. Please provide as much detail to this form prior to your meeting with Nicole.

Format:
Prior to the first session, you'll receive a questionnaire to fill out and return (that's this Google Form!). This will help Nicole get to know your store and your goals. Then, she will meet with you (and your team members) by phone, Zoom or Google Meet. In-person sessions may be requested and will be considered on a case-by-case basis. Travel fees or safety measures may apply. A detailed, written report will be provided upon completion.

Bio:
For 15 years, Nicole Magistro owned The Bookworm of Edwards, a general interest, independent bookstore and cafe near Vail, Colorado. She is the recipient of the ABA Entrepreneurial Excellence Award, WNBA Pannell Award and James Patterson indie bookseller grant, and served as a judge for the Kirkus Prize for Fiction. Magistro volunteers with various nonprofits including the American Booksellers' Association, The Literacy Project, The Mountains and Plains Independent Booksellers' Association and Vail Mountain School.  She received her master's degree from Northwestern University's Medill School of Journalism.

Billing:
MPIBA will be billed for each package (up to $300) after the service has commenced. If a store continues services beyond the initial subsidized package, Paz & Associates will bill the store directly at $95 per hour, for a $250 retainer deposit, or for other packaged services as needed.