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Survey on pizza consumption in Dubai
Good morning. The Italian Chamber of Commerce in the UAE is running a market research on pizza consumption in Dubai with the aim of understanding whether the population likes pizza and what the most appreciated types of pizza are.
We would be very grateful if you could spend some minutes of your time to reply to the following questions based on your experience in Dubai.
It is not mandatory to reply to all the questions.
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Do you like Italian food?
Yes
No
Maybe
What's your favorite Italian food?
Your answer
Where are you from?
Your answer
Do you think people of your same nationality living in Dubai like Italian food?
Yes
No
Maybe
Do you like pizza?
Yes
No
I don't mind
What's your favorite kind of pizza (margherita, pepperoni....)?
Your answer
On average, how many times do you eat at the restaurant in a week?
Your answer
On average, how many times do you order food on delivery channels (Deliveroo, Talabat, Zomato,...)?
Your answer
Do you consider Italian pizza a poor/normal/premium product?
Poor
Normal
Premium
What’s the maximum amount of money you would be willing to pay for a good pizza at the restaurant?
Your answer
What’s the maximum amount you would be willing to pay for a good pizza at the supermarket?
Your answer
What’s the maximum amount you would be willing to pay for a good pizza on Deliveroo/Talabat/Zomato...?
Your answer
When you order food through a delivery channel, would you rather receive it ready to eat or still to be cooked?
Ready to eat
Still to be cooked
I don't mind
Would you pay extra charge for a high-quality pizza?
Yes
No
Maybe
What is, in your opinion, a quality pizza in Dubai?
Your answer
Would you appreciate particular kinds of pizza (i.g. pizzas with particular shapes, pizzas topped with golden leaves,...)?
Yes
No
I don't know
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