The Race 2024 Expo is set for Friday, October 4th and will feature the Buy From A Black Woman Marketplace, Partner Activations, and Dynamic Presentations. This weekend long event draws individuals, charities, organizations and companies who believe in supporting Black Excellence and Cooperative Economics.
The huge success of The Race is credited in large part to our partners who lend their names and financial support to The Race 2024 in exchange for valuable sponsor partner benefits.
The intersection of Black Culture and Run Culture is felt throughout the weekend with music, speakers, wellness activations and memorable fun.
2024 Event Details:
Friday, October 4th, 11am-7pm - The Race 2024 Expo
Location: Impact Event Center
2323 Sylvan Rd., East Point, GA
Expected Attendees: 2000+
- Packet Pick Up
- RACEr Meet & Greet
- Buy From A Black Woman x The Race Marketplace
- Partner Activations
- Charitable Impact Partner Showcase
- lululemon "Active Culture" "Culture in Motion" "Culturally Active" Stage
- Good Food & Drink
Saturday, October 5th, 6am-11am - The Race Race Morning
Location: Impact Event Center
2323 Sylvan Rd., East Point, GA
Expected Attendees: 2000+
5K & Half Marathon Race Events
Race Day Partner Showcase
Group Stage and Village
Main Stage
Good Food & Drink
Buy From a Black Woman Marketplace x The Race Exhibitor Partner
The Race 2024 will partner with Buy From A Black Woman to curate a marketplace to shine a light on Black Women owned businesses. All businesses are welcome to apply, however prepare to receive and show exceptional love to Black Women owned businesses at The Race 2024 Expo.
Exhibitor Partners are businesses that will receive an event booth space and showcase at The Race Expo on Friday, October 4th and option for The Race Race Day on Saturday, October 5th.
Opportunities & Benefits
Expo Exhibitor $325
- 1 - 6ft Table with 2 chairs provided
Promotion of your exhibit in The Race 2024 Race Week communications and Participant Guide
- 1 Comp Registration
**A portion of The Race 2024 exhibitor and sponsor fees will be donated to Buy From A Black Woman 501c3.
The Race Sponsor Partner
Sponsorship Partners are businesses and supporters that support The Race with monetary contributions & budget offsetting resources. Sponsors Partners will have the opportunity to showcase as an exhibitor at The Race Expo and enjoy elevated partner benefits.
**A portion of The Race 2024 exhibitor and sponsor fees will be donated to Buy From A Black Woman 501c3.
Opportunities & Benefits
Small Business Sponsor Partner $400-$999
- 1 - 6ft Table with 2 chairs provided
- Company’s name on The Race registration site with link to the web address
- Opportunity to distribute company’s information flyer or coupon to participants via the runner race packets
- Company sponsorship acknowledgement on expo & race day
- Social media mentions on Facebook and Instagram
- Small Business feature email/customized social media post acknowledgement
- Promotion of your Sponsor Partnership in The Race 2024 Race Week communications and Participant Guide
- 2 Comp Registrations
Red/Black/Green Sponsor Partner $1000-$4999
- 10x10 Space (including table & 2 chairs, access to wifi & power upon request)
- Company’s name on The Race registration site with link to the companies address
- Company’s name on select race signage.
- Opportunity to distribute company’s information flyer or coupon to each participant via the runner race packets
- Company sponsorship acknowledgement on expo day and race day
- Social media mentions on Facebook and Instagram
- Comp Race Registrations
Vibranium Sponsor Partner $5000+
- Prominent Exhibitor Space (including tables/chairs, wifi & power upon request)
- Company’s Logo on The Race website with link to the companies address
- Branded participant race gift and race signage.
- Opportunity to distribute company’s information flyer or coupon to each participant via the runner race packets
- Company sponsorship acknowledgement on expo day and race day
- Social media mentions on Facebook & Instagram
- Comp Race Registrations
- Option for special title sponsorship opportunities
In-Kind Sponsor Partnership
-Please complete the form and we will contact you about your In-Kind Sponsor Partner proposal and ideas.
