Ecommerce Shopping Experience🌈

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Hello folks! We are working towards solving a problem LGBTQIA+🌈 community individuals face while shopping on ecommerce platforms in India - and what all can be done to improve the overall experience. Thanks for helping with your inputs!

Where do you mostly prefer buying apparel, footwear, and accessories from?

Ecommerce : Amazon, Flipkart, Myntra, Ajio etc

Social Media Platforms : Instagram, Facebook, Pinterest etc

Brand Website : Levis, Zara, Nike etc

Offline Stores/Local Markets

Reasons for selecting particular shopping channel? *

Convenience

Product Variety

Size Availability

Affordability

Privacy and Safety Concerns

Other:

Required

On a scale of 1 to 5, how satisfied are you with your overall shopping experience on eCommerce Platform? *

Dissatisfied

Satisfied

What challenges do you often face while shopping on ecommerce platforms? *

Finding inclusive sizing products that align with your needs and wants

Navigating through site to desired products or section

Profile or Preference setting

Inaccurate product recommendations

Lack of filtering options

Non-Inclusive Language in User Interfaces

Misgendering and Assumptions

Overpriced Products

Other:

Required

How can an ecommerce platform be redesigned for better user experience? *

Having a dedicated gender neutral/LGBTQIA+ section - for apparel, footwear, and accessories

Increasing gender diverse representation on the images displayed on the platform

Options for discrete packaging

Focusing on products based listing instead of gender based

Onboarding emerging brands/individual sellers catering to the community needs

Other:

Required

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