Are Your Brand & Culture Telling the Same Story?

The Brand & Culture Alignment Quiz is a quick, insightful tool is designed to help you assess how well your external brand and internal culture reflect each other. You’ll get a quick snapshot of your alignment and insight into where small adjustments could lead to big improvements.

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Our Brand Values actively guide decision-making at every level. *
Nope
Absolutely!
If you asked 10 employees what our brand stands for, you'd hear the same 3-5 themes.  *
Nope
Absolutley!
People feel empowered to call out behavior that contradicts our values.  *
Nope
Absolutely!
We hold all levels of leadership accountable to our stated values. *
Nope
Absolutely!
We sound like the same company across channels, departments, and audiences. *
Nope
Absolutely!
Brand/Culture alignment is revisited regularly - not just during onboarding or rebrands. *
Nope
Absolutely!
Day-to-day behavior reflects the brand values we promote. *
Nope
Absolutely!
Leadership models the brand values in visible, consistent ways.  *
Nope
Absolutely!
Internal and external communications reflect the same brand story. *
Nope
Absolutely!
Employees have opportunities to give feedback on how we live our values. *
Nope
Absolutley!
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This form was created inside of Wedge Wing LLC.

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