Take a deep dive into the immersive world of User Research and User Experience (UX)!
This hands-on interactive workshop explores user research essentials, encompassing quantitative and qualitative methodologies. Get hands-on experience with techniques and see how to collect insights that shape your member’s digital experiences so you can run your own UX research and usability tests to improve your association’s digital presence.
The session focuses on usability testing and research. Learn how to conduct usability tests to enhance UX functionality and user satisfaction from developing your research goals, building a test plan, executing your testing, and analyzing your results. Engage in hands-on activities with tools to understand user needs and master information architecture and site navigation.
Take an active role in building your user research skills by applying learned concepts firsthand. Anyone can, and should, be researching their digital experience, and we’re here to help you learn how!
Event Time: 3:00-5:00 PM
Event Location:
Gateway Office Building
401 N Washington St
Rockville, MD 20850