Successful financial management begins with a solid understanding of a company's strategic goals and objectives as well as its day-to-day business practices. At the most fundamental level, financial management is concerned with managing company’s assets, liabilities, revenues, profitability and cash flow. Strategic financial management goes a step further in ensuring that the company remains on track to attain its short term and long-term goals while maximizing value for its shareholders. It is also defined as the allocation of scarce resources to identify possible strategies among competing opportunities and taking necessary action to monitor the progress of the chosen opportunity.
This 4-day virtual workshop provides the fundamentals of understanding and using both financial and non-financial information for effective strategic financial management. It will help delegates to understand the financial implication of strategic decisions as to communicate effectively the expected results to stakeholders.

• How strategy and finance are linked
• Why cash flow is strategic and what level to maintain
• What impact the market has on our cost of capital
• Insight into the common pros and cons of leverage
• Understanding of various tools used in making CapEx decisions and their key differences
• Overview of the M&A world and where M&A fits into your strategic plans
• When to use decision making tools
• Why there are so many alternatives and how to effectively evaluate them

Chief Operation Officers, Vice Presidents, Assistant Vice Presidents, Heads, Senior Managers, Managers and Executive covers:
Finance/Corporate Finance, Project Management, Strategic Planning, Investment Management, Business Development, Mergers & Acquisitions, Financial Planning and Control Management, Performance Management, Strategic Alliances

Consultant,Trainer, Author, Reviewer

The trainer is an internationally recognized trainer in these areas; working with firms such as ADNOC (United Arab Emirates), American Management Association (AMA); American Private Equity; Apple, ARAMCO (Saudi Arabia), California Investment Fund; Commercial Finance Conference; Credit Suisse, Dell; Delta; Hilton Hotels, Institute for Supply Management (ISM), Kuwait Petroleum Company (KPC); Mattel, PEMEX (México), PDO, (Oman), Petronas (Malaysia); Promigas (Colombia) Reliance (India), TRW, UEM (Malaysia) & the University of Manchester (UK) among others. Over the past 37 years he has consulted & trained firms in many industries on Budgeting & Cost Control as well as teaching the subject at the University level. He has worked with the: automotive, aerospace, consumer products, distribution, education, legal, hospitality healthcare, manufacturing, medical, oil & gas, production & telecom industries, among others.
He has published whitepapers, articles, SlideShare presentations, YouTube videos & books on these subjects. His 3rd book in the Build It Backwards series (THE Book on Business from A to Z: The 260 Answers You Need to Know), was published in November, 2011 & was nominated for a Thought Leader of the Year award by the AM&AA & selected as a Finalist for a Global eBook of the Year Award.
He is adjunct faculty at the University of California, Los Angeles (UCLA) Extension Department (since 1990) and was formerly The Visiting Professor in the University of Hudderfield’s (UK) Business School. The trainer has over 18 years’ experience in all facets of both the traditional & nontraditional banking industry. He has been interviewed on various television and radio shows.
He is also a reviewer for the New York Journal of Books. He has been awarded the CMC© designation by Institute of Management Consultants which is awarded to less than 1% of management consultants.