We all know you shouldn't judge a book by its cover - but when your customers are looking for a business to buy from, that's exactly what they do. A branding strategy paired with professional implementation is a critical component to the success of any small business. If you've ever seen a gorgeous image or captivating video on Instagram and then HAD to check out their page and products, you can begin to understand how effective the implementation of brand strategy is.
Inviting all Flagstaff Region small businesses and Flagstaff Crafted Program Members to apply to the Flagstaff Region Business Branding Program inclusive of receiving a business branding strategy and implementation (photo and video) for a subsidized rate of $250.
What does this opportunity offer your business?
- You will have content to post. Stop overthinking and stressing about how & what to create content of.
- Professional and consistent content – improve the overall image of your brand.
- Effortlessly increase social media engagement.
- Build credibility with your viewers – people will trust you and want to do business with you.
- Viewers will see the face behind your brand and logo.
What does this opportunity include?
- A Needs Assessment - The Needs Assessment is a crucial step in our process, designed to thoroughly understand the unique requirements and goals of each business. It involves a virtual meeting where representatives from JCE Films engage with the business owners.
- Strategic Blueprinting - Strategic Blueprinting is a pivotal phase that defines the roadmap for a collaborative journey. Using the Needs Assessment, JCE Films will collaborate with business owners to develop a set of services that will assist in meeting their unique goals.
- Service Options including video, photos, and digital media content. All businesses will receive a Brand DNA Sheet and a JCE Films Navigation Guide. These options will be discussed with JCE Films.
- Content Creation - Content Creation is the moment of truth where crafted plans transform into captivating visual narratives. This phase is the culmination of strategic planning and aligns seamlessly with the established blueprint, ensuring a smooth execution that brings out the best in the business owners' brand.
- Strategic Rollout - In the Strategic Rollout phase, JCE Films will leverage the carefully crafted blueprint and the content born from it to execute the customized plan for each business. This is where the strategy takes flight.
Deadline to apply is Thursday, February 8th at 12:00 pm MST. Businesses that have participated in the business branding opportunity presented in 2023 do not qualify.
Application does not guarantee acceptance. If your application has been accepted, you will be notified via email.
If you have any questions regarding this opportunity, please email klefsrud@flagstaff.ab.ca.
