The Influence of Advertised Toys on Who We Are and Who We Become

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Children are influenced and shaped by the toys they play with and how these toys are advertised to them.
The purpose of my research is to gain insights on how advertising and stereotypes of children toys construct gender expectations and identity. All responses will be kept anonymous and used for analytical purposes, and please ensure all responses are appropriate and answered truthfully.

All submissions may be subject to usage in the research.

Which gender do you identify as? *

Female

Male

Prefer not to say

Other:

Which age category do you fall under? *

10 - 13

14 - 19

20 - 30

31 - 40

41 - 50

51 - 60

61 +

Are you a parent/caregiver? *

Yes

If so, do you believe you have played a significant role in choosing toys to your child's respective gender?

Yes

Other:

Clear selection

Did your parent/caregiver determine the toys you owned or did you choose them? *

What types of toys did you predominantly play with? *

Those advertised for 'females'

Those advertised for 'males'

There was no distinct gender, just any toy

What forms of media did you see toy advertisements, and ultimately influence your toy interests or purchases? (If you are a parent, please select those also applicable to your child) *

In store

Youtube

Catalogues

Friends and family

Social Media

Other:

Required

Select which position below best supports your opinion to the following statement: “All toys are gender-neutral. What is not neutral is the way toys are marketed” (Frisoli, 2018) *

Strongly Disagree

Strongly Agree

Do you think you were 'forced' or steered towards certain toys due to how they were advertised? (In terms of gender) *

Yes

Other:

Were you taught gender roles through how toys were advertised? e.g. Barbies taking care of kids. Please Specify. *

Did toy advertisements shape your views or ideas towards gender roles? Please specify. *

Do you believe your gender identity has developed from what toys had conveyed? (E.g. Barbies with feminine traits or muscular action figures) *

Yes

With regards to the previous question, why do you believe toys had this impact on your gender identity? *

Do you believe there is a natural tendency for specific genders to be drawn to specific toys? If so, which features attract certain genders to toys? *

Colours

Sounds

Skills

Packaging

If theres a specific gender in the ad

General Interest

Popularity

There are no specific features

Other:

Required

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