Hi, my name is Grace Payne and I am a student at London South Bank University undertaking a Digital Marketing Apprenticeship. As part of my final year dissertation, I am conducting research on the effectiveness of luxury brand adverts and communications in influencing consumer behaviour and purchase decisions.

This survey should only take you around 5-10 minutes to complete and your responses are completely anonymous.

Please note you can only take the survey once, but you can edit your responses until the survey closes on 20 November, 2021.

Questions marked with an asterisk (*) are required.

If you have any questions about the survey, please email payneg3@lsbu.ac.uk.

Thanks in advance and your input is much appreciated!