Survey on Product Placement in Videogames
Hi guys, I am a Marketing and Communication student from Milan. I spent all my life surrounded by music and videogames, so I decided to bring the second one as object of my master's thesis about the functioning of product placement in videogames context. I have never liked the turn-based combat system, so I never played Final Fantasy games until Final Fantasy XV came out. When I hearded the it would have a real time combat system, I decided to give it a try. Despite there are some things out of place, in my opinion, I think that Final Fantasy XV is a decent game. However, while I was playing the game, I couldn't not notice some clear product placements which I found sometimes interesting but sometimes they made me turn up my nose a little bit. So I spent some time getting information about product placement in other Final Fantasy games and I found a microcosmos that surprised me. I am here to ask you some questions about videogames, product placement and Final Fantasy. Thanks for your precious time.
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How much time do you spend on videogames per week?
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Which genre do you like the most?
What's the first Final Fantasy game you ever played?
How would you define yourself regarding Final Fantasy series?
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Which one of these Final Fantasy games did you play?
Which one of these Final Fantasy movies did you watch?
Have you ever heard about Product Placement?
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Does seeing real products/brands in a videogame annoy you?
Not at all
A lot
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Do you think Product Placement bring benefits to the videogames company's reputation?
Not at all
A lot
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Do you think Product Placement bring benefits to the reputation of the company who wants to place its product/brand in a videogame?
Not at all
A lot
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Do you think there are companies more suitable than others to use Product Placement?
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A lot
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What are the commodity sectors that can be considered more suitable for placing their products in video games?
Do you find right that videogames companies can be financed thanks to Product Placements?
Not at all
A lot
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Do you think other players look favorably on product placement within video games?
Not at all
A lot
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