OMID Usage Survey

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OMID Usage Survey

This aims to collect information about how OMID data is used by ad tech.

Email *

Record my email address with my response

How long after the actual change in a view state (like ad view attachment to window or click on the ad view) is the OMID signal corresponding to the event usable by the on-device verifier script?

A few milliseconds

A few minutes

A few hours

It doesn’t matter, so long as timestamps are included, since analysis happens off-device.

Please explain your reasoning for the answer to the previous question. *

Do you measure ads where the ad content doesn’t occupy the entirety of the ad view (e.g. WebView)? If yes, what percentage of all ads you measure is in this configuration?
*

No, we don’t support this use case

Yes, < 1%

Yes 1-10%

Yes, 10-20%

Yes, 20-50%

Yes, >50%

Do you rely on AdID to join OMID data across vendors for a given device? Do you use any other identifier to achieve this?
*

Yes, we use AdID

No, but we use another ID

No, we don’t rely on any ID (e.g. we only analyze aggregated data)

In cases where AdId isn’t available from the device today, i.e. for kids, are you able to meet use cases that rely on OMID data?
*

No, we depend on AdId to tie OMID data across vendors and will need help finding another mechanism

Yes. We rely on AdId but have a backup plan.

Yes, we don’t rely on AdId

Do you join viewability signals with other ads data?

No, viewability signals are isolated, they are not joined with any other data.

Yes, viewability signals are used for attribution use-cases (reach, attribution, conversions etc).

Yes, viewability signals are used for targeting, programmatic bidding etc.

Yes, other.

Please use this to give any more information about questions above, or how you consume OMID data.

Send me a copy of my responses.

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