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Willingness-to-Pay Survey Template
Add screener questions tailored to your specific industry, target audience, and product offerings.
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What is the maximum amount you would be willing to pay for [product/service]?
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Your answer
How often do you purchase [product/service] in a typical month/year?
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Choose
Rarely
Occasionally
Regularly
Frequently
On a scale of 1 to 10, how satisfied are you with the current pricing of [product/service]?
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Not satisfied
1
2
3
4
5
6
7
8
9
10
Very satisfied
Would you consider paying a premium price for additional features or benefits?
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Choose
Yes
No
What factors influence your decision when determining the value of [product/service]?
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Your answer
How does the price of [product/service] compare to similar offerings in the market?
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Choose
Much lower
Lower
Similar
Higher
Much higher
Have you ever switched to a competitor due to pricing reasons?
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Choose
Yes
No
Would you be more likely to purchase [product/service] if it were offered at a discounted price?
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Choose
Yes
No
Are you open to subscription-based pricing models for [product/service]?
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Choose
Yes
No
What additional features or improvements would justify a higher price for [product/service]?
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Your answer
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