Hospitality & Event Management

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________ is the balance of product, price, promotion, and distribution

1 point

Marketing mix

Product line

Amenities

Equilibrium

Clear selection

______ is where a business stands in relation to other similar businesses

1 point

Market share

Market position

Mission

Target objective

Clear selection

What is advertising?

1 point

an event presented to inform prospective customers about a company

an article in a nnewspaper describing the grand opening of a restaurant

anactivity sponsored or supported by a company to enhance its image

a paid presentation, with an identifiable sponsor, for a product or service

Clear selection

_____ travel involves traveling within the United States

1 point

Interstate

Domestic

Internationa

Global

Clear selection

Limited-service facilities are:

1 point

often the site of extended stays

the oldest form of lodging in the United States

rarely able to employ a sufficient number of workers

not in competition with full-service hotels for meeting facilities

Clear selection

Niche marketing involves which one of the following?

1 point

international travel to multiple locations

avoiding complaints of discrimination

focusing on the widest possible population

concentrating on a smaller, uniquely defined group of people

Clear selection

Which one of the following is not the responsibility of the engineering department?

1 point

keeping air conditioning ducts clean

monitoring the amount of towels and linens necessary to stock the hotel

maintaining electrical appliances in the kitchen and guest rooms

maintaining and repairing wiring

Clear selection

Food and beverage retail management systems do not include:

1 point

purchasing inventory

sales and catering

associated entertainment costs

time, attendance, and labor scheduling

Clear selection

Perishability and fixed capacity affect:

1 point

product size

product life span

product heterogeneity

product availability

Clear selection

The sales forecast for a hotel supply business is used to:

1 point

schedule production

evaluate employee performance

select an appropriate brand name

invest in the best capital goods

Clear selection

_____ is not part of the Marriott brand.

1 point

Springhill Suites

Courtyard by Marriott

Fairfield Inn

Hampton Inn

Clear selection

_____ means applying marketing principles and the components of the loyalty circle to the people who serve the customers.

1 point

Lifetime value marketing

Loyalty marketing

Frequency program

Employee relationship marketing

Clear selection

____ are thoughts that we think are fact, which we derive from perceptions.

1 point

Attitudes

Values

Perceptions

Beliefs

Clear selection

Our ____ influence(s) how we judge and react to beliefs

1 point

integrity

values

intentions

attitudes

Clear selection

Keeping highly motivated, service-oriented employees does not require:

1 point

complimenting or rewarding employees frequently

maintaining regular communications with employees

large budgets for human resource management

setting clear objectives and performance standards for employees

Clear selection

____ means giving employees the authority to identify and solve guest problems or complaints on the spot, and to make improvements in work processes when necessary

1 point

delegation

job specification

empowerment

modification

Clear selection

____ involve buying a specific time period (one or two weeks) to spend at a vacation resort.

1 point

time shares

duplexes

condominiums

resorts

Clear selection

Hotel guests buy:

1 point

a place to stay

safety

the expectation of great experience

basic needs

Clear selection

Energy management systems save massive amounts of money by controlling and monitoring all of the following except:

1 point

heating units

security procedures

air conditioning units

lights

Clear selection

Personnel from hotels attend trade shows around the world to:

1 point

work with the competition

attract new business

enjoy time away from the hotel

learn new procedures

Clear selection

___ management includes all the activities necessary to plan, research, implement, control, and evaluate the marketing efforts of a hospitality and travel organization

1 point

Property management

Human resource

Financial

Marketing

Clear selection

____ is the percentage relationship of an organization's sales to total industry or sector sales.

1 point

Efficiency ratio

Market share

Sales analysis

marketing cost analysis

Clear selection

Which of the following is not used to measure sales-force efficiency?

1 point

number of inquires generated per ad

average revenue per sales call

average sales-call time per contact

average cost per sales call

Clear selection

Advertising efficiency is not based on

1 point

cost per inquiry

conversion rate

cost per thousand persons reached

percentage of sales through various distribution channels

Clear selection

What is a multinational hotel?

1 point

addresses the needs of multicultural groups

has property in more than one country

employs citizens from forgein countries

has international guests

Clear selection

What are the responsibilities of the human resources department in a hotel?

1 point

remuneration, event planning, and maintenance

sales, job interviews, and special events

employee benefits, accounting, and reservations

recruiting, training, and employee compenstaion

Clear selection

One form of non-traditional marketing is:

1 point

quality marketing

service marketing

relationship marketing

loyalty marketing

Clear selection

A front desk agent informs the guest of the availability of a room with better accommodations or amenities. This process is known as:

1 point

promoting

discounting

facilitating

upselling

Clear selection

___ protects businesses from losses or damage claims by customers or guests

1 point

Liability insurance

Property insurance

No fault insurance

Risk management

Clear selection

The hotel or other hospitality venue pays a ___ for insurance coverage

1 point

rider

deductible

service fee

premium

Clear selection

The ___ environment tells restaurateurs to whom they can sell liquor and when.

1 point

sociocultural

ecological/natural

regulatory

physical

Clear selection

Workplace safety at a hotel is regulated by:

1 point

USDA

PEDA

OSHA

U.S. Lodging Association

Clear selection

The last step an organization should do when they run a sales promotion is:

0 points

measure the results

communicate the promotion to employees

make sure to fulfill the demand

define the promotion's target market

Clear selection

What is RFM analysis

1 point

recentness, frequency, and monetary value

relationship marketing

the percentage of room occupancy

the break even analysis of the promotion

Clear selection

The component of the hospitality product that management has almost direct control over is the:

1 point

service product

physical product

service delivery

service environment

Clear selection

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