Time: Saturday, 28 November, 4:00 PM to 5:30 PM (IST)
 
In Conversation:
 
1.     Professor V. “Paddy” Padmanabhan
The Unilever Chaired Professor of Marketing, Academic Director, Emerging Markets Institute
INSEAD
 
2.     Professor Mahendra Singh Rao
Associate Professor, Amrut Mody School of Management
Ahmedabad University
 
Abstract:
 
For centuries, businesses have seen disruptions – a new technology, an aggressive nimble-footed competitor, a sudden change in business regulations, and many more. Despite our familiarity with extreme changes in business ecosystems, today’s business environment is unique in many ways. First, the velocity of change is unprecedented – one year in today’s digital world is like a decade in the past. Second, the scale of change is truly unparalleled. In today’s connected world, one sneeze in a remote village in India can make the whole world catch a cold.

What should business leaders do to succeed in this increasingly complex and fast-changing business environment? Can they afford to continue seeing the new world through old glasses? Is there a new way to develop strategy which can help businesses to thrive in this firestorm of changes?

Our speaker – who co-authored a book The Phoenix Encounter Method – proposes a radical business model transformation process for success in the post-COVID world. We will discuss the key elements of this transformation process and its significance in today’s world.