Marketing Effectiveness Award 2023

JavaScript isn't enabled in your browser, so this file can't be opened. Enable and reload.

To win a BETA Marketing Effectiveness Award is to achieve the highest recognition available in the Equestrian Industry for your commercial activity. The Awards set the global benchmark for excellence in effective communications in equestrian by requiring entrants to prove the increased value they have created for their brands.

To reflect the changing nature of how marketing and communications solve business problems, marketing & communications activity will be interpreted in its broadest sense, and include anything from in store, show circuit and mass media advertising tools (e.g. print or TV-led campaigns) through to support and use of sponsored riders as well as digital and social media.

We encourage entries that represent the widest possible spectrum of marketing activities:

- Single activities or a full year program

- From all parts of the supply chain, including retailers, manufacturers and suppliers

- Small, medium or large budgets

The goal of the award is to recognise the contribution marketing makes to solving business problems and improving business results. As such, the emphasis in judging will be on demonstrating the contribution marketing has made to business improvement. To emphasise this point, low/no budget entries are especially encouraged.

Judging Criteria

Above all, judges are looking to reward the entries that most persuasively establish the link between marketing activity and an increase in business performance.

How will we judge this?

Judges will have four key criteria in mind:

1. Is the business problem you were trying to solve with marketing activity clearly articulated?

2. Business contribution: how impressive are the benefits delivered? Entrants are encouraged to attempt to measure the financial contribution of the activity to the business but it is expected that this may be hard to do. Submissions that demonstrate other non-financial benefits are encouraged

3. Strength of proof: How convincingly and credibly does the paper establish the link between the marketing activity and the business benefits & any measured financial contribution?

4. Clarity of case: How well written, structured and presented is the case?

DEADLINE FOR NOMINATIONS - 7 July 2023

Email *

Your name *

Company Name *

Company Address *

Website *

Explain the background: (in the context of the commercial situation of the brand, going back several years (if needed) before the activity or campaign. Have external matters e.g. covid or brexit impacted you and influenced your action/activity? *

Define the problem and the role for your activity: what was the role of your activity? You need to define this clearly. What was the problem that marketing communications could solve? *

What did you do? Describe the activity and how it happened *

What results did you get? Describe the non-financial and if at all possible the financial returns you gained. *

What did you learn? What would you do differently or do more of next time if you repeated this activity? *

Send me a copy of my responses.

Submit

Clear form

Never submit passwords through Google Forms.

reCAPTCHA

Privacy Terms

This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy

Forms