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Are you using A/B split testing in your email campaigns?
When it comes to email marketing, you don't know what you don't know. But split testing is a best practice that can help you figure it out in a scientific, methodical way.
Is your email marketing team using split testing to improve your results?
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Is your email marketing team using A/B split testing?
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Yes we are
No we aren't
We used to, but haven't lately
If you're not using A/B split testing, do you mind sharing the biggest reason why you haven't adopted this best practice yes?
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